Why did they build the Basket office?

In the rolling foothills of the Appalachian Mountains, an architectural anomaly stands as a monument to American consumer culture. The Longaberger Basket Building in Dresden, Ohio, was the result of a defiant founder who demanded his corporate headquarters look exactly like his product. This duck structurea building whose form is its messagerequired groundbreaking engineering to create a tapering shape with 75-ton handles and a woven-pattern facade.

This documentary explores the strange history of the Longaberger Company, from its roots in a small village to its peak as a billion-dollar private firm. You will learn how a clever home-party sales model built an empire, why the digital revolution led to a sudden collapse, and how a $30 million masterpiece ended up selling for a fraction of its value.

#history #architecture #abandoned

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ITS HISTORY - Weekly Tales of American Urban Decay as presented by your host Ryan Socash.

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» CREDIT
Scriptwriter - Ryan Socash
Editor - Karolina Szwata
Host - Ryan Socash


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