Before Chicago was even a city, it was a hub of tavern culture. From the early 1800s to the massive waves of German and Irish immigrants in the 1850s, the neighborhood saloon became the backbone of civic life, offering a Free Lunch and a social safety net for the working class.
This documentary explores the fascinating history of how one specific brand became the visual identity of the Chicago neighborhood. You will learn about the Lager Beer Riot, the aggressive marketing tactics of Johanna Heileman, and the Sign Strategy that placed thousands of glowing shields across the cityand why most of them are now vanishing forever.
» DISCLAIMER Some media elements in this video are used under the fair use provisions of U.S. copyright law (Title 17, Section 107) for purposes of commentary, criticism, and education. If you believe your image or content was used in a way that violates your rights, please contact us at copyright@videobrothersmusic.pl
» CREDIT Scriptwriter - Ryan Socash Editor - Karolina Szwata Host - Ryan Socash
» NOTICE Some images may be used for illustrative purposes only - always reflecting the accurate time frame and content. Events of factual error / mispronounced word/spelling mistakes - retractions will be published in this section.
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