Pat Kelly - Wish It Would Rain - 1980 album

Overview of Pat Kellys Wish It Would Rain (1980)
Pat Kelly, a Jamaican soul artist, released his album Wish It Would Rain in 1980. This album featured a re-recorded of the classic song performed by The Techniques in 1968. While both versions have their merits, the commercial success and impact of Kellys album were notably less than that of The Techniques original.

Factors Contributing to the Unsuccessfulness of Pat Kellys Album
1. Historical Context and Timing
The music landscape in Jamaica and globally was evolving rapidly during the late 1970s and early 1980s. By 1980, reggae was gaining international attention, but it was also facing competition from other genres such as disco and rock. The Techniques version from 1968 came at a time when reggae was still establishing its identity, which may have contributed to its unique appeal.

2. Originality vs. Cover Versions
The Techniques rendition of Wish It Would Rain is often celebrated for its originality and emotional depth, capturing the essence of the eras sound. In contrast, Pat Kellys re-recorded versions may not have resonated with audiences in the same way. Re-recorded versions can sometimes struggle to match or exceed the impact of the original due to preconceived notions about the song.

3. Production Quality
The production quality of music can significantly affect its reception. The Techniques version benefitted from a raw yet polished sound characteristic of late-60s reggae, while Pat Kellys album might not have captured that same authenticity or energy. Differences in studio techniques and instrumentation could lead to varying listener experiences.

4. Marketing and Promotion
The marketing strategies employed for both albums likely differed significantly. The Techniques were part of a burgeoning reggae scene that garnered substantial local support and international interest, while Pat Kellys release may not have received similar promotional backing or distribution channels necessary for widespread success.

5. Cultural Resonance
Cultural factors play a crucial role in music reception. The Techniques version may have struck a chord with listeners due to its relatable themes during a time when many were experiencing social changes in Jamaica and beyond. Conversely, by 1980, listeners might have been looking for new sounds or messages that Pat Kellys album did not provide.

Conclusion
In summary, several factors contributed to the relative lack of success of Pat Kellys Wish It Would Rain compared to The Techniques version with Tommy McCook & The Supersonics from 1968. These include historical context, originality versus re-recorded dynamics, production quality differences, marketing strategies, and cultural resonance with audiences at their respective times.