Amazing SEGA - Droga do roku 2020

http://sega.co.jp/amazing-sega/
SEGA plans “revival of major IPs”, which is a phrase that a lot of SEGA die hard fans have been waiting to hear from the company in a very long time. SEGA revealed this strategy when the company did their “Road to 2020” business presentation. If you look at the ‘Segment / Business Strategies’ on their latest fiscal report, it highlights the following big points:

Packaged Games Field (example titles: Total War: Warhammer, Yakuza 6: The Song of Life, Football Manager 2017, and Persona 5)

Expand existing IPs and obtain new IPs for North American and European PC games
Build revenue base by being entrusted with outsourced development
Challenge for new IPs
Revival of major IPs
Effective utilization of development engines
Digital Games Field (example titles: Puyo Puyo!! Quest, Hortensia Saga, Chain Chronicle 3, and Phantasy Star Online 2)

Create titles that will become global hits
Establish digital marketing business
Expand overseas publishing business
Maintain profits through long-term operation of existing titles
Develop next-generation titles